Brand Designer
Cole Haan
Seasonal campaigns taken from brand strategy to the street — store windows, in-store signage, direct mail and social, built so teams in three regions could run them without losing the brand.
20% lift in conversion
- Years
- 2024 — Now
- Where
- New York
- Scope
- Windows, in-store signage, direct mail, print, social, motion
- Markets
- North America, Japan, China
Store windows
Seasonal windows across New York and international doors.
In-store signage
Table signage, framed easels and handouts, sized for every fixture in the store.
Lunar New Year
A full campaign — windows, table signage, site modules, social and gift packaging.
Direct mail and sales materials
Postcards and offer cards handed over at the till.
Footwear News campaign
Print advertising and the matching site and social placements.
