Magi Eldin
Neiman Marcus Group brand cover
Graphic Designer

Neiman Marcus

Holiday and fall campaign design for a luxury department store - in-store towers, banners, table signage and print, working inside an exacting house style.

Years
2024
Where
Remote, Texas
Scope
A-towers, banners, table signage, post cards, print
Campaigns
A Neiman Marcus Fantasy, The Extraordinary Pursuit
The Extraordinary Pursuit

One system, carried the whole floor: towers, banners and table signage built to hold up under store lighting, not just on a screen.

Neiman Marcus - the extraordinary pursuit
Neiman Marcus - the extraordinary pursuit
Neiman Marcus - the extraordinary pursuit
Neiman Marcus - the extraordinary pursuit
Neiman Marcus - the extraordinary pursuit
Neiman Marcus - the extraordinary pursuit
Neiman Marcus - the extraordinary pursuit
Neiman Marcus - the extraordinary pursuit
Neiman Marcus - the extraordinary pursuit
Neiman Marcus - the extraordinary pursuit
Neiman Marcus - the extraordinary pursuit
Neiman Marcus - the extraordinary pursuit
Fall trends series

One template, run again across the whole trends calendar - proof the system holds up no matter how many times it's reused.

Neiman Marcus - fall trends series, four cards from the template
Neiman Marcus - fall trends series, four more cards from the template
Post cards

One system, disciplined enough to carry loyalty, gifting and a Moncler exclusive for men and for women without ever reading off-brand.

Neiman Marcus - post cards
Neiman Marcus - post cards
Neiman Marcus - post cards
Neiman Marcus - post cards
Neiman Marcus - post cards
Neiman Marcus - post cards
Neiman Marcus - post cards
Neiman Marcus - post cards, a David Yurman InCircle card
Neiman Marcus - an in-store tower, photographed in place
Next project Stuart Weitzman